eBECS and Friars Pride Ltd put the needs of the customer first using Microsoft Dynamics AX

Microsoft Business Solutions partner eBECS Ltd was appointed by Friars Pride Ltd to deliver a Microsoft Dynamics AX solution that puts its customers’ needs first and simultaneously strengthens and underpins its growth plans.


Friars Pride Ltd is a leading UK supplier to the Fast Food sector in the UK. It is a long-established family company that has experienced consistent growth since its formation some 40 years ago. The company recognised the need for a solid technical foundation to address the ever-changing needs of its customers and to simultaneously support its long term growth plans. Rebecca Lord, Managing Director, explains, “We strive to deliver the highest level of customer service by reacting quickly to changes in customer demand, which is why a strong IT base has been a fundamental factor in our business for many years. We believe this solution from eBECS Ltd is vital for our future growth and we are confident it will create immediate benefits for both Friars Pride Ltd and our customers.”


eBECS was chosen by Friars Pride Ltd primarily because of its specialist experience in the foodservice sector. Furthermore, eBECS’ ability to understand call-centre technology and to integrate it fully with Microsoft Dynamics AX means that Friars Pride has a single integrated solution that seamlessly links call centre operations, web ordering, customer relationship management and Enterprise Resource Planning (ERP) processes together. Stephen Wilson, Marketing Director, explains, “It was a perfect match between our two companies. eBECS Ltd has worked very successfully with numerous fast-growing food service companies and has the highly specialised call-centre knowledge that Friars Pride Ltd needed. I hope and trust that this is the beginning of a long and successful relationship between our two companies.”

About Friars Pride Ltd
Friars Pride is an independent family owned company, established over 40 years ago in Peterborough. Today the company spans three generations and has grown to be one of the premier suppliers to fish & chip shops, fast food outlets and bakers in the Midlands, South Yorkshire, Lincolnshire, the East of England and the South East of England.

About eBECS Ltd
eBECS is a specialist in the design and delivery of world class lean and agile business solutions. Working with customers across manufacturing, distribution and the extended supply chain, we utilise Microsoft Dynamics AX and related technologies to build practical and effective solutions that streamline and integrate processes, minimise waste, optimise the supply chain, and manage demand driven operations.


For further information please contact:

Stephen Wilson
eBECS Ltd
Mobile: 07775 571110
Tel: 01246 888555
E: swilson@ebecs.com


For further press information and to arrange interviews please contact:

Warren Ryland
Francis Ryland
Mobile: 07748 156 925
Tel: 0800 917 4577
E: warren.ryland@francisryland.com